Projects

About

Contact

Projects

About

Contact

Gilberto

Gilberto

Genua

Genua

Portfolio 2025

Portfolio 2025

Complexity, Redesigned

Complexity, Redesigned

A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.
A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.
A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.

Human Scale

A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.

Human Scale

Sr. Product Designer with 10+ years in SaaS and enterprise tools. I craft digital products that balance people, business, and the constraints that define reality.

Sr. Product Designer with 10+ years in SaaS and enterprise tools. I craft digital products that balance people, business, and the constraints that define reality.

Designer

Designer

View Resume

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View Resume

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Brands I’ve Helped

Brands I’ve Helped

Featured work

View my Works ↓

RapidoECS

Installations

+100

Ticket Support

-25%

Redesigning a cloud-native Enterprise Content Management platform from a single-client solution to a scalable system adopted by 100+ companies

Platform Redesign

RapidoECS

Installations

+100

Ticket Support

-25%

Redesigning a cloud-native Enterprise Content Management platform from a single-client solution to a scalable system adopted by 100+ companies

Platform Redesign

RapidoECS

Installations

+100

Ticket Support

-25%

Redesigning a cloud-native Enterprise Content Management platform from a single-client solution to a scalable system adopted by 100+ companies

Platform Redesign

RapidoECS

Installations

+100

Ticket Support

-25%

Redesigning a cloud-native Enterprise Content Management platform from a single-client solution to a scalable system adopted by 100+ companies

Platform Redesign

IBL Banca

Workflow Errors

-30%

Workflow Time

-16%

Redesigning digital workflows for a leading Italian bank, reducing operational errors and improving process efficiency across multiple departments

Coming Soon

IBL Banca

Workflow Errors

-30%

Workflow Time

-16%

Redesigning digital workflows for a leading Italian bank, reducing operational errors and improving process efficiency across multiple departments

Coming Soon

IBL Banca

Workflow Errors

-30%

Workflow Time

-16%

Redesigning digital workflows for a leading Italian bank, reducing operational errors and improving process efficiency across multiple departments

Coming Soon

IBL Banca

Workflow Errors

-30%

Workflow Time

-16%

Redesigning digital workflows for a leading Italian bank, reducing operational errors and improving process efficiency across multiple departments

Coming Soon

Levi's PDM

Coming Soon

Levi's PDM

Coming Soon

Levi's PDM

Coming Soon

Levi's PDM

Coming Soon

About

About

Hi, I'm Gilberto Genua.
I design digital products that balance business goals, user needs, and technical realities. My path is anything but linear, moving from electronics to sociology, from selling truffles in New York to leading design for enterprise platforms. These experiences built my method: pragmatic, adaptable, and respectful of context. I don’t follow trends: I solve problems, creating systems that scale and products people actually use.

Hi, I'm Gilberto Genua.
I design digital products that balance business goals, user needs, and technical realities. My path is anything but linear, moving from electronics to sociology, from selling truffles in New York to leading design for enterprise platforms. These experiences built my method: pragmatic, adaptable, and respectful of context. I don’t follow trends: I solve problems, creating systems that scale and products people actually use.

Hi, I'm Gilberto Genua.
I design digital products that balance business goals, user needs, and technical realities. My path is anything but linear, moving from electronics to sociology, from selling truffles in New York to leading design for enterprise platforms. These experiences built my method: pragmatic, adaptable, and respectful of context. I don’t follow trends: I solve problems, creating systems that scale and products people actually use.

Hi, I'm Gilberto Genua.
I design digital products that balance business goals, user needs, and technical realities. My path is anything but linear, moving from electronics to sociology, from selling truffles in New York to leading design for enterprise platforms. These experiences built my method: pragmatic, adaptable, and respectful of context. I don’t follow trends: I solve problems, creating systems that scale and products people actually use.

A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.
A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.
A mature man with a shaved head and beard, wearing a light blazer and white shirt, stands against a softly lit background.

Experience

Experience

I’ve led design for startups, enterprises, and institutions. Delivering platforms that scale, simplify workflows, and improve user experience across industries.

I’ve led design for startups, enterprises, and institutions. Delivering platforms that scale, simplify workflows, and improve user experience across industries.

Freelance

Sr. Product Designer

2024 – Now

Experimented with AI and no/low-code tools to accelerate discovery, prototype faster, and automate workflows. Conceived and launched Renovo, a time-tracking MVP now in user testing.

Plug-in S.r.l.

Sr. Product Designer

2018 – 2024

Plug-in S.r.l.

UI/UX Designer

2015 - 2018

DueEsseTi S.r.l.

UI/UX Designer Freelance

2016 - Now

Freelance

Web Designer

2006 - 2015

Freelance

Sr. Product Designer

2024 – Now

Experimented with AI and no/low-code tools to accelerate discovery, prototype faster, and automate workflows. Conceived and launched Renovo, a time-tracking MVP now in user testing.

Plug-in S.r.l.

Sr. Product Designer

2018 – 2024

Plug-in S.r.l.

UI/UX Designer

2015 - 2018

DueEsseTi S.r.l.

UI/UX Designer Freelance

2016 - Now

Freelance

Web Designer

2006 - 2015

Freelance

Sr. Product Designer

2024 – Now

Experimented with AI and no/low-code tools to accelerate discovery, prototype faster, and automate workflows. Conceived and launched Renovo, a time-tracking MVP now in user testing.

Plug-in S.r.l.

Sr. Product Designer

2018 – 2024

Plug-in S.r.l.

UI/UX Designer

2015 - 2018

DueEsseTi S.r.l.

UI/UX Designer Freelance

2016 - Now

Freelance

Web Designer

2006 - 2015

Freelance

Sr. Product Designer

2024 – Now

Experimented with AI and no/low-code tools to accelerate discovery, prototype faster, and automate workflows. Conceived and launched Renovo, a time-tracking MVP now in user testing.

Plug-in S.r.l.

Sr. Product Designer

2018 – 2024

Plug-in S.r.l.

UI/UX Designer

2015 - 2018

DueEsseTi S.r.l.

UI/UX Designer Freelance

2016 - Now

Freelance

Web Designer

2006 - 2015

Process

Process

My process is pragmatic: clarify goals, align people, prototype fast. Always focused on solutions that work in real contexts.

My process is pragmatic: clarify goals, align people, prototype fast. Always focused on solutions that work in real contexts.

1. Clarity

I cut through the noise, translate briefs into real problems, and get everyone aligned before a single pixel is moved.

1. Clarity

I cut through the noise, translate briefs into real problems, and get everyone aligned before a single pixel is moved.

1. Clarity

I cut through the noise, translate briefs into real problems, and get everyone aligned before a single pixel is moved.

1. Clarity

I cut through the noise, translate briefs into real problems, and get everyone aligned before a single pixel is moved.

2. Context

I dive into the sector, study competitors, and observe real behavior designing for how people actually work, not for slides.

2. Context

I dive into the sector, study competitors, and observe real behavior designing for how people actually work, not for slides.

2. Context

I dive into the sector, study competitors, and observe real behavior designing for how people actually work, not for slides.

2. Context

I dive into the sector, study competitors, and observe real behavior designing for how people actually work, not for slides.

3. Creation

I design in high fidelity and prototype fast, testing ideas with devs and stakeholders so they don’t just look good, they work.

3. Creation

I design in high fidelity and prototype fast, testing ideas with devs and stakeholders so they don’t just look good, they work.

3. Creation

I design in high fidelity and prototype fast, testing ideas with devs and stakeholders so they don’t just look good, they work.

3. Creation

I design in high fidelity and prototype fast, testing ideas with devs and stakeholders so they don’t just look good, they work.

4. Continuity

I build scalable systems and libraries that keep teams consistent, speed up delivery, and ensure products stay strong as they grow.

4. Continuity

I build scalable systems and libraries that keep teams consistent, speed up delivery, and ensure products stay strong as they grow.

4. Continuity

I build scalable systems and libraries that keep teams consistent, speed up delivery, and ensure products stay strong as they grow.

4. Continuity

I build scalable systems and libraries that keep teams consistent, speed up delivery, and ensure products stay strong as they grow.